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Sweet Country

Client: Transmission Films   Project: Print / Key Art / Digital / More

Main Theatrical Key Art Poster


Sharing a long association with Bunya Productions, Carnival have crafted key art for a number of films including Mystery Road, Satellite Boy and Goldstone, and were honoured to work with Warwick Thornton on his highly anticipated follow up feature to Samson & Delilah.

Carnival’s creative direction was informed by the existing character portraits masterfully photographed by Photoplay Film’s Michael Corridore, who shot a series of dark and emotive portraits of key cast (Sam Neill, Bryan Brown and Hamilton Morris) against simple, rough fabric. In order to get the most value from the marketing spend, Carnival devised an ensemble layout featuring the three main characters, that emphasised the relationships and motivations of the characters as well as the barren beauty of the bush setting.

Warwick’s desire for individual character posters saw Carnival further develop three character directions, taking inspiration from Sydney Police mugshots of the 1920s and building in texture and depth to characterise the stark and insightful portrait photography of the era. These character posters were also adapted for large format outdoor billboards, evoking a powerful sense of calm stoicism.

Carnival also produced online digital display advertising, pull-up banners (which are hilariously paraded around Australia by Warwick in the video below), in-theatre marketing and a six page flyer displaying Mark Roger and Tamara Dean’s beautiful on-set photography.

6-page cinema flyer featuring character posters on an outer spread, stills, and synopsis for inside spread. Photos: Michael Corridore, Mark Rogers & Tamara Dean.