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Sweet Country


Client: Transmission Films   Project: Print / Key Art / Digital / More

Main Theatrical Key Art Poster

CREATIVE DIRECTION

Carnival Studio have been long term collaborators with Bunya Productions, crafting key art for films including Mystery Road, Satellite Boy and Goldstone. We were honoured for the opportunity to work with Warwick Thornton on his anticipated follow-up feature to Samson & Delilah. Set in the 1920s, Western Australia, Sweet Country is based on a true story of Aboriginal farm hand Sam Kelly who shot a white grazier after mistreating a local boy and ends up on the run, pursued by Sergeant Fletcher (Bryan Brown).

Our creative direction was based on existing photography masterfully shot by Photoplay Film’s Michael Corridore who shot a series of dark and beautiful portraits of key cast (Sam Neill, Bryan Brown and Hamilton Morris) against simple, rough fabric. We established that while individual character portraits were desirable, limited marketing budgets would require a ensemble poster which featured the three main leads. We worked on building concepts which reflected the barren beauty of the bush setting and revealed the shackled Sam Kelly in front of reverend Fred Smith (Neill) and Sergeant Fletcher (Brown).

Warwick’s desire for individual character posters saw us further develop three character directions. Building upon the basic backgrounds, and taking inspiration from the Sydney Police mugshots of the 1920s, we built in texture and depth to characterise the stark and insightful portrait photography of the era. Later, these character posters were also brought together for large format outdoor billboards.

The key art has a sense of calm stoicism which reveals each characters' internal driving force, and formed the basis for broader marketing. We produced online digital display advertising, pull-up banners (which are hilariously paraded around Australia by Warwick (see below), in-theatre marketing and a six page flyer displaying Mark Roger and Tamara Dean’s beautiful on-set photography.

6-page cinema flyer featuring character posters on an outer spread, stills, and synopsis for inside spread. Photos: Michael Corridore, Mark Rogers & Tamara Dean.

 

Carnival Studio has been long-term collaborators with Bunya Productions, crafting key art for films including Mystery Road, Satellite Boy, and Goldstone. We were honored for the opportunity to work with Warwick Thornton on his anticipated follow-up feature to Samson & Delilah. Set in the 1920s, Western Australia, Sweet Country is based on a true story of Aboriginal farmhand Sam Kelly who shot a white grazier after mistreating a local boy and ends up on the run, pursued by Sergeant Fletcher (Bryan Brown).

Our creative direction was based on existing photography masterfully shot by Photoplay Film’s Michael Corridore who shot a series of dark and beautiful portraits of the key cast (Sam Neill, Bryan Brown and Hamilton Morris) against simple, rough fabric. We established that while individual character portraits were desirable, limited marketing budgets would require an ensemble poster which featured the three main leads. We worked on building concepts which reflected the barren beauty of the bush setting and revealed the shackled Sam Kelly in front of Reverend Fred Smith (Neill) and Sergeant Fletcher (Brown).

Warwick’s desire for individual character posters saw us further develop three character directions. Building upon the basic backgrounds, and taking inspiration from the Sydney Police mugshots of the 1920s, we built in texture and depth to characterise the stark and insightful portrait photography of the era. Later, these character posters were also brought together for large format outdoor billboards.

The key art has a sense of calm stoicism which reveals each characters’ internal driving force and formed the basis for broader marketing. We produced online digital display advertising, pull-up banners (which are hilariously paraded around Australia by Warwick (see below), in-theatre marketing and a six-page flyer displaying Mark Roger and Tamara Dean’s beautiful on-set photography.