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A Practical Guide to Great Key Art

ClientCarnival Studio ProjectKey Art / Sideshow
case study
A poster or trailer is an audience’s first introduction to a film or series


No matter how great your story is, if you don’t have strong marketing that sparks immediate interest, the project won’t get bums on seats or eyeballs it deserves.


Carnival Studio has produced a no-nonsense guide to creating great key art which shares tips, advice and insights to help capture great assets during production – from positioning, concepts and shooting to finished art.


We cover ‘best practice’ workflows for key art production – how to foster the best ideas, capture great assets and bring everyone on board when it’s needed in pre-production, including insights from leading entertainment photographers Mark Rogers, Jasin Boland, Ben King and John Tsiavis and BTS director Mark Rodgers.

We delve into the process behind creating the key art and marketing campaign for Ladies in Black
Our desire is to help producers and provide tips on how to create the best conditions for creating great marketing and to see Australian films and television thrive. We hope this guide goes some way to achieving this goal.


Creative Director





During the research for this booklet, we surveyed dozens of producers to gauge their sentiments about marketing, budgets and common issues surrounding marketing for TV and film productions. READ THE RESULTS

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