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A teaser video using snappy animation and pithy copywriting was first developed, utilising a more playful animation style than previous years, to communicate the gallery’s excitement at the news that the Archies would still go ahead. Upon the shortlisting of the artworks to be featured in the prize, Carnival then created a suite of portrait, square, 4:5 ratio and landscape videos featuring different artworks. The playful animation style was carried throughout, using clever visual motion graphics techniques whilst remaining considerate of the integrity of the artworks themselves.