KNIVES OUT

AUSTRALIAN CAMPAIGN CREATIVE

Carnival partnered with StudioCanal in rolling out the Australian campaign for Rian Johnson’s breakout hit Knives Out – covering mass-market outdoor posters (rail, bus, bus shelter), in-theatre large format (front-of-house, digital exhibitor posters and standees) as well as a broad digital and print advertising campaign.

(Teaser / Pay-Off key art designed by LA) 

PRE-SHOW TEASER

Carnival was briefed on adapting the portrait motion poster to a landscape format for an in-theatre pre-show teaser.
Without access to working files, Carnival separated the wax seal render. Our motion designers rebuilt the paper textures and typographic layout into a landscape format and motion-tracked using 3D camera mapping. The end result was a near-perfect match to the original portrait and effectively built anticipation ahead of the cinema release.

OUTDOOR CAMPAIGN

Mass market metro outdoor campaign covering bus shelters (print/digital), mega-bus sides, printed x-track panels.
Artwork adapted from supplied creative, with layout adjustments made to suit formats.

6 PAGE ROLL-FOLDED CINEMA FLYER