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Working in collaboration with Windmill Theatre Co, Carnival was tasked with creating original key art for the theatre production of Rumpelstiltskin. An overview of the marketing aims and strategy was first developed, which lead to the creation of multiple creative concepts. These were then presented to the team at Windmill, with one final direction being chosen. A photography brief was then developed, as well as art direction on site in Adelaide. The final imagery was then composited and typographic elements completed, resulting in an eye-catching and intriguing piece of key art.