Archibald Prize 2018

ClientArt Gallery of New South Wales ProjectArts

Promotional video delivered for social, online, and TV

Working in collaboration with the Art Gallery of New South Wales, Carnival was tasked with creating a motion graphics piece that showcased a number of selected artworks from the Archibald Prize for use across social media, online advertising and TV.

The video piece presented a number of challenges, such as featuring the branding of the exhibition in a way that was legible and consistent, as well as maintaining the integrity of the chosen artworks. A bold style of animation and transitioning between artworks were chosen to match the bright visual aesthetic, with limited treatment or movement of artworks, so as not to detract from the art itself.

View the winners for 2018

Archibald Prize 2018

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