FilmInk Presents

Carnival was tasked with creating a new visual identity for the Filmink Presents brand. An offshoot of the FilmInk magazine brand, Filmink Presents needed to differentiate itself from it’s film critic origins, with a new visual identity and offering. Carnival’s role was to create a new logo mark that borrowed from FilmInk’s legacy whilst creating something visually new and different that would work well at small sizes and stand out on black for display in film credits. Leaning on the original colour palette of red, black and white, Carnival developed a suite of designs, which were whittled down to one. This was then rolled out across a range of applications, including business cards and stationery.