GOAT

THEATRICAL Campaign Rollout

Carnival helped roll out the Australian theatrical campaign, which spanned a broad national footprint across out-of-home, in-theatre, and publicity.

OOH placements included NSW tram wraps, Megabus sides across NSW and QLD, and an extensive national buy across Digital Street Furniture and Digital Large Format formats. In-theatre, the campaign ran nationally across FOH banner placements in cinema complexes across the country. The publicity campaign centred on a national series of family preview screenings, with bespoke event production including custom media walls, character basketball ring activations with direct-cut character artwork, and branded e-vites and holding slides developed for each screening.