Jurassic Lounge 2026

The Idea

Jurassic Lounge reimagines the Australian Museum as a place where dinosaurs and hipsters coexist. For this campaign, we captured a playful moment between a young woman and an Oviraptor dancing together in an ancient forest, blending natural history with contemporary culture to appeal to a new generation of museum-goers.

The Process

Beginning with concept sketches, we photographed model Chit Su before combining photography with extensive CGI. Working alongside palaeontologists, we refined the Oviraptor’s anatomy, hand-sculpted and painted its feathers in ZBrush, then integrated it into a custom-built forest using a combination of 3D rendering, matte painting and compositing to achieve realistic lighting and atmosphere.

The Finished Product

The final artwork seamlessly merges live-action photography and visual effects into a believable, cinematic scene. The campaign delivered another distinctive chapter for Jurassic Lounge, inviting audiences to imagine a world where prehistoric creatures still roam, only this time, they’re ready for a night out.

Coming to the Australian Museum, Saturday 26th September 2026. Tickets and more info here

Production credits

Creative Direction: Demi Hopkins
Art Direction & Styling: Ana May
Concept Illustration: Dean Mortensen
Photography: Hugh Peachy
Compositing & Design: Demi Hopkins
CGI: Mike James