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The Wallabies

INSIDE WORLD CUP 2023 - docuseries

ClientStan ProjectKey Art

Working with the Stan. Originals marketing team, Carnival, developed two key art directions for the 3-part docuseries THE WALLABIES – Inside World Cup 2023 that, with hindsight, balances the deep disappointment of the campaign, as well as the immense pride and dedication to rugby that the players and whole team have for the game. As controversial coach Eddie Jones put it at the time “You gotta give so much to the game, and then the game doesn’t love you.”

Primary and Secondary key art
All design, concepts and content © Carnival Studio Pty Ltd 2026