The Housemaid

Turns Out Domestic Duties Are Box Office Gold

Carnival partnered with StudioCanal to roll out the Australian campaign for The Housemaid across one of the most contested release windows on the calendar. The campaign spanned a targeted digital presence across Daily Mail and Flicks, wide DOOH and motion poster placements in shopping centres nationwide, and extensive in-theatre FOH banners across cinema complexes nationwide.

The result spoke for itself — The Housemaid took over $25 million at the Australian box office, with a consistent, dynamic campaign that cut through the Boxing Day noise and drove sustained audience turnout.